A punchy, tongue in cheek sales and promotional video for Tiff Needells autobiography "Tiff Gear" (Haynes publishers). We filmed with Tiff Needell at Thruxton race course which was a great experience - 140mph in a BMW M3 was not something to forget.

The film was created through Bristol based Spirit PR and designed for use on digital signage at POP (Point of Purchase) within book stores. A second version was also cut to be used on Amazon next to the listings of the books and a longer version is now hosted on the Haynes website.

Videos in the retail environment are becoming increasingly common and making messages stand out from the crown is more important than ever. Working with a presenter like Tiff gave us a great opportunity to allow his personality to come across in the film and engage with potential readers. 

Point of sale / point of purchase videos such as this can be shown on any type of instore screens and multimedia systems from small LCD's to large digital displays.