Our brief from Shelter was to develop a video strategy to support their static digital campaign, driving donations for the charity’s Christmas fundraising push. We devised a carefully planned combination of video ads and brand content to encourage action through emotional and personal stories.
‘Back to a Good Place’ demonstrates how Shelter’s work transforms lives helping to get ‘the only thing they want this Christmas – a home.’
Three adverts were developed targeted at different audience segments through the experiences of Shelter clients, Sireena, Rhys and Limarra. The videos all share an emotional story arc, where memories of a happy childhood Christmas are interrupted by homelessness – which can be helped by Shelter and donations to the cause.
Would you like to chat about how a film like this could work for you?