Video strategy

Strong strategic planning and effective creative

Savvy marketers, looking for long-term brand growth and short-term sales uplift, have been embracing video content for a while. But how do marketing teams get the best ROI from their work? A well planned, multi-channel video marketing strategy is the place to start.

At Hurricane we answer all the strategic questions, so you can get the results you’re looking for. You don’t need to be into behavioural science, but we’ll always put it at the heart of our thinking on your brief, because behaviour change gives our work a clear purpose.

We believe every agency, specialist or otherwise, has a responsibility to fully understand the business problem or opportunity they’re responding to. By properly agreeing at the outset what success looks like, we create films and marketing campaigns that make a difference. What’s more as we prefer to be accountable, we positively welcome measurable targets and KPIs.

Our in-house planning team understand the need for any channel to reflect your brand’s core proposition, vision and tone of voice. Brands that do this consistently are more successful than their competitors in building engagement and loyalty. So, whether it’s brand guidelines, a detailed vision and values statement or an elaborate archetype, we always start with how you define your brand and create content and ideas that reinforce your brand image and what you stand for.

As you’d expect, we gather market research, audience insight and competitor intelligence to produce creative content that resonates and to choose the right type of content and platform, whether that’s high level hero brand videos or regularly updated hub content such as explainers or social media video. We also identify audiences by attitude and needs, not just demographics, so we can fully motivate your target at each stage in the buying cycle.

Of course, engaging content has to be backed up by coherent and effective activation plans, often including a multi-channel activation strategy that combines video seeding, digital PR and advertising. Whatever the plan, key metrics and marketing objectives help us analyse campaign performance and offer full reporting, so you can always demonstrate value and continuously improve results.

What’s your video marketing strategy?

Get in touch to discuss how we provide the strategic insight and creativity that will deliver results for your brand

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