We are social video experts, enabling our clients to connect with their audience and grow their brand. Recently we’ve created social content for big brands, including Huawei, Cineworld, Volvo, Pepperami, Sykes Cottages, and Middlesex University to name but a few.
Video-first social environment
Social media video is an essential part of your video marketing strategy to engage with your audience. with video content being prioritised in the algorithms of all the social channels.
At Hurricane, we have been honing YouTube marketing to help brands reach and engage their fans since we founded our video agency over a decade ago – both organically and through paid advertising. But now in the video-first environment, YouTube video production is competing with video content on other social media networks, notably Facebook, Twitter, Instagram, Linkedin, Snapchat, and Periscope.
Video content creation for social media platforms
We have the expertise to help your brand create effective social video marketing with content, which cuts through the noise to meet your business objectives. Emotional storytelling is one of our key strengths and essential to social sharing. Each social network has its own audiences and requirements for social video; our team can produce native videos which fit the requirements of your campaign and each social channel perfectly.
The power of social video content
The power of social video is that it helps your brand engage with your customer and puts them at the heart of the story. We know that video designed for social media must open with a strong hook to engage your audience and that you need to get the right video length for each social platform.
Our planners and marketing experts will work in partnership to help you create the right social media strategy from creating the right content, targeting the right channel and combining organic and paid social. We’ll help you answer your questions. Is Instagram video, YouTube, Facebook, Linkedin, Snapchat, Twitter or live streaming app, Periscope right for your brand? Should you be using social video advertising?
Essentially social videos are for digital channels, created to be shareable via social media and produced to be effective on each social network. Social media management platform, Hootsuite describes social media videos as “digital video designed to be shared through social networks.” Although similar to viral video marketing, social video has a different purpose with the creation of highly-targeted, shareable, engaging content taking precedence over chasing millions of instant views.
Contact your social media video agency
As an established social media marketing agency, find out how we can help you with maximising the power of social video; contact us today.