Social media video is an increasingly effective video marketing strategy for brands to connect and engage with their audiences. We’ve been using YouTube marketing to help brands reach and engage their fans for over ten years, both organically and through paid advertising. But YouTube is now competing with video content on other social media networks, notably Facebook, Twitter and their associated video platforms, Instagram, Vine and Periscope.
What is social media video marketing?
Essentially social videos are for digital channels, created to be shareable via social media and produced to be effective on each social network. Social media management platform, Hootsuite describes social media videos as “digital video designed to be shared through social networks.” Although similar to viral video marketing, social video has a different purpose with the creation of highly-targeted, shareable, engaging content taking precedence over chasing millions of instant views.
We have the expertise to help your brand create effective social video marketing with content, which cuts through the noise to meet your business objectives. Emotional storytelling is one of our key strengths and essential to social sharing. Each social network has its own audiences and requirements for social video; our team can produce native videos which fit the requirements of your campaign and each social channel perfectly.
The power of social video is that it helps your brand engage with your customer and puts them at the heart of the story. We know that video designed for social media must open with a strong hook to engage your audience and that you need to get the right video length for each social platform. Is Instagram video, Vine, YouTube, Facebook, Linkedin, Snapchat, Twitter or live streaming app, Periscope right for your brand? Should you be using social video advertising? We will work in partnership with you to answer all these questions in order to get results.
Video content creation for social media platforms
Our team has managed successful YouTube marketing campaigns for a wide variety of brands across B2B and B2C sectors, from financial services, charities and automotive, including CreditCall, Airbus, Cineworld and Together for Short Lives. Recently we’ve worked with partner agency, Havas Helia on social video marketing campaigns for big brands, including Volvo and Peperami.
As an established YouTube video production and social media marketing agency, find out how we can help you with maximise the power of social video; contact us today.