Video Marketing Strategy book

Hurricane MD (Jon Mowat) is author of the acclaimed ” Video Marketing Strategy”  Written to guide marketing teams through the video-first world that we live in.

“Very engaging and insightful. An excellent step-by-step guide that I found very transferable to our global B2B business. Great insights, useful diagrams, and important bite-size learnings that will help to increase market penetration and increase return on investment.”

Linda Brewer Head of Communications Atlas Copco, Vacuum Technique said:

Get your copy of Video Marketing Strategy here.

  • 20% off Video Marketing Strategy for Hurricane web visitors this month!
  • Use code VMK20 on the Kogan Page website.

The ultimate guide to effective video marketing

Video Marketing Strategy reveals Jon Mowat’s magic formula for creating engaging, effective content and integrating it into a wider marketing strategy.

This new book explores both the theory and practice of video marketing to enable readers to create content that will cut through the marketplace, increase website visits and deliver measurable results. It’s packed with examples from successful global video marketing campaigns and interviews with leading industry practitioners.

Want to explore the book before you buy? Download a sample chapter now.

If you’d rather get your hands on your own copy, it’s available to buy here.

The reviews for Video Marketing Strategy are in

“A fantastically easy to read, practical and hands-on book that covers the theory and practice for creating great video marketing. I learned a huge amount and enjoyed reading it -not an easy thing to achieve! Highly recommended.”

Daniel Rowles, CEO,

“An exceptionally comprehensive study on the power and necessity of a varied content strategy with video at its core. Whether you’re justifying, creating, executing or analysing a video marketing strategy, Mowat’s book is a good place to start.”

Ben Wiggins, Brand & Communications Manager, INFINITI Motor Company

Available to buy now

Video Marketing Strategy is available now. Get 20% off this month! Use code VMK20 on the Kogan Page website.

Video Marketing Strategy: Harness the power of online video to drive brand growth Jon Mowat


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