Our MD’s video strategy book is now out
After months of hiding himself away, our MD, Jon Mowat has just released his new book, Video Marketing Strategy, into the world. It’s here to guide marketing teams through the new video-first communications environment.
Video is the most valuable tool that marketers have. An insightful video marketing strategy will get results for your brand, whether the aim is to raise awareness, provide a short-term sales lift, drive traffic, or deliver higher ROI.
Linda Brewer Head of Communications Atlas Copco, Vacuum Technique said:
“Very engaging and insightful. An excellent step-by step guide that I found very transferable to our global B2B business. Great insights, useful diagrams and important bite size learnings that will help to increase market penetration and increase return on investment.”
Get your copy of Video Marketing Strategy here.
The ultimate guide to effective video marketing
Video Marketing Strategy reveals Jon Mowat’s magic formula for creating engaging, effective content and integrating it into a wider marketing strategy.
This new book explores both the theory and practice of video marketing to enable readers to create content that will cut through the marketplace, increase website visits and deliver measurable results. It’s packed with examples from successful global video marketing campaigns and interviews with leading industry practitioners.
Want to explore the book before you buy? Download a sample chapter now.
If you’d rather get your hands on your own copy, it’s available to buy here.
The reviews for Video Marketing Strategy are in
“A fantastically easy to read, practical and hands-on book that covers the theory and practice for creating great video marketing. I learned a huge amount and enjoyed reading it -not an easy thing to achieve! Highly recommended.”
Daniel Rowles, CEO, Targetinternet.com
“An exceptionally comprehensive study on the power and necessity of a varied content strategy with video at its core. Whether you’re justifying, creating, executing or analysing a video marketing strategy, Mowat’s book is a good place to start.”
Ben Wiggins, Brand & Communications Manager, INFINITI Motor Company
Available to buy now
Video Marketing Strategy is available via Kogan Page. Buy now.