Back in the day
The founding directors of Hurricane met while working in broadcast TV. MD, Jon Mowat was directing network documentaries for the BBC while Creative Director, John Lanyon was producing ITV and Channel 4 shows at Endemol.
They started working together in 2005 and their early work caught the attention of creative agencies in London who connected them with brands like Puma, Panasonic and HTC. It was then that they decided to set up a video production agency in the creative city of Bristol.
The first year was spent making films that were watched on DVDs, at live events and in presentations… but all that was about to change. In early 2005 in California, a website called YouTube was founded and it turned out to be pretty popular. The growth in bandwidth and a new attitude to sharing media created a huge demand in consumers and brands were quick to get on board. As demand for high-quality video content grew, so did Hurricane. More people were invited to join the team including business developers, project managers and designers.
By 2009, we were working with companies and brands of all sizes to create effective video marketing campaigns. We had a wide range of production skills, from in-house illustrators to motion graphics, video editing, camera crew and creatives. We were making animations, corporate films, and corporate brand videos on a regular basis but again things started to change. Video was coming of age in the marketing process and we began to develop a new set of skills to provide their clients with the best service possible. Video marketing, social media video, seeding, augmented reality and virtual reality are all now covered by the Hurricane team.
The landscape of marketing is changing with video marketing, alongside video production, becoming ever more important in the marketing mix. Hurricane is at the forefront of this change, helping agencies and brands to deliver the most creative and effective video campaigns possible. Our MD, Jon Mowat has even written a book, Video Marketing Strategy, to guide marketers through the video-first environment.