Video Seeding Agency
Video seeding is critical to the success of any video marketing campaign. A great video is important but it’s not enough. Effective video seeding can create a viral effect, maximise the audience for your video, and ultimately your ROI. We can help ensure that your content is seen with a strategic video activation plan.
At Hurricane, we specialise in planning video marketing and seeding campaigns and can manage your whole campaign from creating content to viral video seeding and analysing the results. We can also help with seeding video content made by others, so whether you want a campaign from scratch or need to boost a video you already have, we are here to help.
Our expert team of planners, media buyers and marketing consultants are ready to create an insightful distribution strategy for your brand and have experience of seeding videos of all types from broad appeal consumer campaigns to tightly focused B2B promotions.
What is video seeding?
Video seeding ensures that your content is put in front of the right people at the right time to generate maximum awareness and create as much conversation as possible amongst the target audience. The success of these video campaigns is never down to luck.
There are a number of techniques that can be utilised within a video seeding strategy to amplify a marketing campaign. Video views and engagement can be achieved via paid, owned and earned media, as well as blogger outreach.
Paid media placements are an effective way to promote your video content and achieve video views. It’s a simple cost per click system which is easy to plan, manage and analyse. In our experience, paid media works best with consumer-focused films.
Paid media operates as a media buy in the traditional sense. Essentially the advertiser has control over the message, and is renting space from the media owner to promote that message. Our Dance Star Mickey Mouse Vs Flawless video secured a number of paid placements, which worked effectively.
Instream ads, such as YouTube advertising works particularly well. A small fee per view places your video as pre-roll at the start of other videos on the second biggest search engine. YouTube is useful for marketers as they can target their audience by interest and search term. We’ve got a proven track record with YouTube advertising, and have found it really successful in B2B and specialised markets with hard to reach viewers.
Owned media consists of brand-controlled channels. Websites, blogs and branded social media channels all fall into this category. Owned media is often viewed as the most cost-effective route, and it is an essential part of a seeding campaign.
However, owned media is unlikely to generate huge successes by itself, unless a brand has a large audience that can be relied upon to share content. Of course, now social media advertising is increasing, so the boundaries between paid and owned media are blurring.
Earned media, or digital PR, is more important than it’s ever been in today’s communications landscape. To put it simply, it’s the most effective factor in building consumer trust. The techniques used aren’t too different from the PR techniques of old and focus on building relationships with bloggers, journalists and influencers to engage with and share your video content.
Earned Media can work well with a B2B market as it can handle sophisticated messaging. For example we used these techniques with great effect for Airbus Defence & Space
Blogger outreach also works well where campaigns are tailored towards a niche audience. Our film ‘Who’s Lenny’, was featured on the world’s largest street art websites and blogs driving thousands of views. We achieved the placements by asking website owners and influential bloggers if they’d like to feature our video. Bloggers want content which their audience will love. This means you need compelling, relevant content in the first place. Then you need to build relationships with and target bloggers who are the target audience for your video.
For peace of mind that your video will actually be seen by the right audience, get in touch today.