Content Marketing Experts
Content marketing is an ever increasing segment of the marketing mix. The creation and sharing of media content designed to change or enhance consumer behaviour has proven to make a difference.
Key to success is a well defined content marketing strategy and a focus on producing material that is genuinely engaging and helpful to your audience. Content can include news, behind the scenes interviews, thought leadership videos, apps, a “how to” video, competitions, documentaries or live events. If your company delivers regular, fresh, engaging and valuable information to buyers, they will reward you with their attention and their business.
Effective content marketing campaigns
Content marketing isn’t new, what changes is the platform that is used. In 1895 John Deere launched “The Furrow”, a magazine that provided articles for farmers on how to increase profit. Now however, businesses are looking to the high engagement levels of video to create strong content for their marketing.
At Hurricane we are experienced storytellers with a background in broadcast TV for the BBC and Channel 4. What we do best is create engaging and relevant narratives.
We have content marketing experience in a wide range of sectors, including pharma, medical motion graphics, engineering and technology and finance amongst others. We’ve delivered content marketing films for Barclaycard, BMW, Canon, GSMA, Red Bull and many more.
Create a successful content driven campaign
We build successful campaigns in a number of steps:
Research and strategy: Step one is to identify what your target audience is interested in, where they hang out online and what content will resonate with them. Once that’s nailed down we can develop a strategy that fits your needs.
Creative: Our in-house team of writers and creatives develop a number of ideas for content that your team can choose from. This might include a documentary, team interviews, “how to” videos or a competition.
Production: With the target and creative defined we set to work creating an engaging video that hits the brief.
Outreach: Engaging content is one thing, but if no one sees it, you don’t get the value. We have a set of tools and techniques that raise your profile with the intended audience, bloggers or other influencers in your niche. We use traditional and digital PR, bought media space and video seeding (see more on our video services).
Reporting: You will want to see the effectiveness of your campaign, which is why we compile a detailed report, so you know exactly what ROI your content marketing campaign has delivered.
Want to get out of the content soup?
Our content marketing guide is here to help you create, not just good content, but great content which cuts through. Get our content marketing white paper.