Driving awareness and behaviour change for membership organisations:
Hurricane works closely with a wide range of membership organisations to develop and deliver highly effective messaging via video. Whether you are a small voluntary group or renowned international organisations we have the experience to help you promote your work and connect with members. Our videos help membership organisations increase interaction, foster collaboration, drive membership and promote thinking.
A long experience with member organisations.
Member Organisation case study: GSMA
The GSMA represents the interests of mobile operators across 220 countries worldwide. We’ve worked with them for many years and have created a wide range of marketing video content, VR installations and corporate videos for them. In the film (shown above) our task was to develop a creative solution that explained a vision of the future in which connected technology improves peoples lives. The concept, known as “Connected World” is wide-ranging and very complex, and the creative challenge was to condense a wide set of messages into a compelling narrative.
The film was delivered for Mobile World Congress (MWC) in both English and simplified Chinese.
Promotional video for an automotive membership organisation
We delivered this punchy, engaging recruitment video for our client FISITA (the trade association to promote excellence in automotive mobility) who asked us to help recruit more young people into the industry as part of their ‘Your Future in Automotive’ campaign,
Professional association case study: GMC
The General Medical Council have a huge range of messages to convey to a wide audience with varying interests and skills. We have worked with them to create a number of videos from information drives to website “how-to” films, and below is one of them.
Does your membership organisation or trade association need to drive engagement?
You can read more about our campaigns for trade associations by browsing our portfolio. We’d love to chat video with you soon.