The GSMA represents the interests of mobile operators worldwide. It spans more than 220 countries and unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem.
Our task was to develop a creative solution that clearly explains a future in which technology will change the way we live. The concept, known as “Connected Living”, is wide ranging and very complex, and the creative challenge was to condense a wide set of messages into a compelling narrative.
We communicated GSMA’s vision by representing users as their very own world of technology. Around this personal world the viewer sees different ways in which a connected world will impact our lives for the better.
The first stage in our process was to look at how to represent the user. Some of our inital visuals are at the bottom of this page. With that stage complete we focused on the overall look and feel of the film.
The project was modelled and animated in 3D and we built entire landscapes from scratch to bring the vision of the future to life in this short marketing video.