Guide Your B2B Business to Success With Video
The use of video within B2B marketing strategy is continuing to grow, with more and more audiences preferring and desiring visual content from brands. Harnessing video marketing is therefore key to B2B marketers achieving success.
Here at Hurricane, we are experts at creating B2B video campaigns for audiences. Our team of planners and creatives produce content that’s strong enough to cut through the noise, even in a busy marketplace. What’s more, we have a track record of success in a huge range of sectors, from engineering and technology to financial services.
B2B Video Production
When producing video for B2B marketing, we use a proven process of Strategy, Production and Activation.
B2B Marketing Strategy
The first step is to create a clear B2B marketing strategy, for the video and the campaign around it. We make it our business to understand your business; it’s goals, it’s audiences and it’s personality. At this point in the process we focus on developing messaging that your audiences will relate to and engage with.
B2B Video Production
With planning complete we get to work on creating engaging concepts that stand out. Whether it’s a talking head B2B video, thought leader interview, video testimonial, or B2B animation, we make sure that the content fits your brand and its audience.
Finally, we work with your marketing team to make sure the campaign gets seen. We can run social video campaigns across LinkedIn and other channels as well as run live events and webinars. whatever it takes to get your message in front of the right people.
B2B video should never be dull; there’s just as much need to create an emotional connection with a business audience, as there is with a consumer one. We’ll work with you to find out what makes your customers tick and create content that connects. We spend a lot of our time thinking about what makes B2B marketing videos successful and you can read a blog post with our thoughts on it here.
Our Work in B2B Videos
Hurricane has been creating B2B marketing videos for over 15 years and we’ve delivered effective campaigns for engineering firms like Airbus and Edwards, member organisations like GSMA and FISITA, financial services companies like AXA IM and Close Brothers, and a wide range of other organisations, such as Huawei and Canon.
Our B2B video experience ranges across a wide range of sectors including:
- Medical marketing
- Engineering & Technology
- Not for Profit
- Financial Services
- Member Organisations
- Apps and Software
- Retail and more.
Chat to Us About B2B Video Marketing
If you’re looking for new ways to grow the impact of your B2B business, reach new audiences or influence people, get in touch today.