How do you inspire the next generation of engineers to pick up the gauntlet and shape the mobility industry of tomorrow? Automotive engineering is evolving, and evolving fast. From green technology to driverless cars, it’s a field that offers a huge range of opportunities to graduates.
Our client FISITA (the trade association to promote excellence in automotive mobility) asked us to create a short video for their ‘Your Future in Automotive’ campaign, in order to capture the excitement and potential of this fast moving career path.
Right at the beginning of the creative process we realised that this film needed to lay down a challenge to the audience. We wanted to counter the preconceptions and imagery normally associated with the automotive industry in order to engage the younger target demographic.
Starting with a short impactful script, written in-house, we went about producing content that would really grab the graduates’ attention and keep them watching to the very last frame. Our team created and sourced imagery to support the key messages, and then combined these with subtle motion graphics and text animation.
We hope you enjoy watching this 60-second recruitment film, as much as we enjoyed making it.