Earthwatch’s mission is to empower people to save the natural world. As part of a refreshed marketing strategy they required a series of content that would inspire the next generation of ‘Earthwatchers’.
Following a creative pitch process, our approach was chosen as the most effective content strategy. We put forward an emotive and engaging top line brand piece, telling the story of a future volunteers journey, as she becomes more engaged with nature and the environment. We then follow this up with a series of short form content to continue the story.
Working closely with the team at Earthwatch we crafted a treatment that would hit the right inspirational tone for the audience. Our team then developed the script and storyboard and took care of the whole production process. From casting and location planning to filming and post production.
We added an extra level of realism to the piece, by engaging real Earthwatch volunteers to act as extras. This combined with stunning locations and a perfectly pitched performance from our actor Nicole to create an inspiring cinematic brand film.