Digital OOH Content is Hitting the Streets
Digital signage is an increasingly popular and affordable format when you’re looking for ways to increase the viewing of your advertising message at the right time and place.
At Hurricane we are experts in bringing digital out of home advertising to life (also known as narrowcasting, place-based media, DOOH advertising) for both brands and agencies.
Effective digital signage design relies on great content, and we’re experienced at using strategic insight to produce engaging media that’s relevant to its surroundings.
Our Work in Digital Signage & Out-of-Home Advertising
We worked alongside E3 Media, to produce an escalator-specific ad for AXA, that ran on screens across the London Underground network. The digital signage ad ran for a few months and was seen by millions of daily travellers
We also pioneered new concepts for HTC using multiple screens running down an escalator to create a single and connected piece of digital signage content. In other locations, big is just plain better. For HTC’s Hero phone we made their digital signage as big as they come, using Transvision screens at major stations all over Central London.
Our extensive experience also includes working closely with large marketing and digital agencies to produce content for mobile phone companies and international financial institutions. Having delivered to market leaders JC-Decaux and CBS, we’ve mastered the many technical specifications & systems associated with digital signage and DOOH advertising.
How We Work When Creating DOOH Advertising
We guide our clients smoothly through a digital out-of-home advertising campaign, from initial strategies to creative concepts, production, on-site testing, activation and review.
Chat To Us About Digital Signage & DOOH
If you need help with your next digital signage campaign, get in touch to chat it over.