Video Marketing Keynote Speaker – Jon Mowat
Hurricane Managing Director Jon Mowat has built a solid reputation as a leading video marketing expert and engaging video marketing keynote speaker at both marketing and industry-specific events.
Building on insights from his 20 years of experience and honed from his two books on video marketing, Jon brings theory to life with engaging examples and practical exercises.
Jon has been a video marketing keynote speaker at conferences and workshops around Europe and entertains audiences with an energetic, captivating presentation style. He adapts his content to fit specific audiences and regularly works with marketing directors, brand leaders, social media professionals, internal brand teams and marketing students.
“Jon Mowat crushed the October digital marketing summit.” YMCA
Bringing Marketing Insight to Events
The marketing world is constantly evolving and Jon’s presentations help audiences stay up to date. He uses relevant key case studies and timely examples.
Below are a summary of the topics he has covered as a video marketing keynote speaker, in recent speaking slots and masterclasses.
“When it comes to anything related to video and storytelling for your business, Jon knows his stuff! The talks he’s done for General Assembly are engaging and fascinating, with a bit of humour thrown in for good measure. It’s been a joy working together with him, and we look forward to many more!” Lora Schellenberg, Marketing Lead, General Assembly
“As a speaker he was dynamic and funny, making the subject exciting with lots of practical tips that business owners could take away and apply. The talk appealed to both those who have done video content and those who had never done any video before which is a tricky balance to strike. It was fantastic!” Vicky Eldridge, organiser, Aesthetic Medicine North
The power of emotion and video marketing
What happens when we are emotionally engaged in content? How do chemical reactions inside our brain affect our behaviour, and how can marketers use this insight in their work.
The shape of the digital sales funnel
Exploring the four key stages of (awareness, consideration, conversion and retention) examining the key KPIs & metrics for each and how marketers can use this insight to get ahead.
Video types and what they add to a marketing strategy
How do marketing teams decide which types of video content to create? This talk outlined Hero, Hub, Help, Go categories and what marketers need to know
What is it that makes great content?
Discover the magic formula for content that really works. Using insight from Jon’s video strategy book, he reveals his winning formula for creating effective video content to improve ROI.
Improving performance with video
Explore three simple models to help understand and plan video across your marketing plan. Jon looks at types of videos, where they work best and key things to consider at various points of the digital funnel.
How to add new video technologies into your marketing strategy
How VR, AR, interactive, personalised and shoppable video can work for your brand.
TikTok: The Unavoidable Future of Marketing
Jon introduces TikTok for the uninitiated, looking at how brands can grow using this exciting new space and showing you the pitfalls to avoid. Expect lots of actionable insights, a lot of chat about algorithms, and maybe even a funny dance.
Marketing to Gen Z and Gen Y
How they think and why adults don’t understand them, and how youth marketers can use this insight to engage with their audiences.
Practical steps to build a video marketing strategy
Brands of all sizes know that video marketing gets results. However, it can be challenging to understand how to integrate video into existing marketing strategies. Jon guides the audience step by step to enable them to create an effective video marketing strategy for their own brand.
Jon’s Recent engagements as a Video Marketing Keynote Speaker
- Youth Marketing Summit – London
- Aesthetic Medicine Live – London
- #BeMoreDigital Conference – London
- Figaro Digital Marketing Summit – London
- WeContent Festival – Romania
- Marketing Agencies Association- – London
- Social Media Week Live – Milan
- Marketing Week Live – London
- Online Influence conference – Bristol
- International Advertising Association Live – Cluj (Romania)
- B2B Marketing Expo – London
- B2B Marketing Expo – Manchester
- Search Engine Summit London
- Integrated Marketing Virtual Conference, USA
Jon Mowat’s Video Marketing Experience
Jon’s career started at the BBC where he spent 12 years as a producer and director on documentaries screened internationally on BBC1, BBC2 and BBC Worldwide. He’s made films on topics ranging from cheetahs to drug addicts and spent six months embedded with the Royal Marines in the Gulf War.
Since 2005 Jon has been Managing Director at Hurricane Media, one of the UK’s leading video marketing agencies. Hurricane create TV commercials, video content and social media campaigns for brands across all verticals, with specialisms in pharma, FMCG, not-for-profit, technology and leisure. The agency has delivered work for AXA, ASDA, Airbus, Barclaycard, BMW, Fred Olson Cruises, Mazda, National Grid, Peugeot, Shelter, Sykes Holiday Cottages, Volvo, World Food Programme, World Health Organization and many more.
Get in touch to book Jon for your event
Let us know if you have a related keynote topic in mind or Jon will be happy to suggest some ideas.