Energising and inspiring audiences with the magic formula for winning content.
Leading video marketing expert, Jon Mowat has built a reputation for engaging, thought-provoking, and informative talks delivered with a dynamic and light-hearted tone that cuts through the jargon to exceed the expectations of the audience.
Using his video marketing expertise, Jon is the author of “Video Marketing Strategy: Harness the power of Online Video for Brand Growth” (Kogan Page, 2018) helping marketers to use video more effectively. This marketing strategy book is available for pre-order now.
Lora Schellenberg, Marketing Lead, General Assembly booked Jon as a speaker, and was delighted with the response:
“When it comes to anything related to video and storytelling for your business, Jon knows his stuff! The talks he’s done for General Assembly are engaging and fascinating, with a bit of humour thrown in for good measure. It’s been a joy working together with him, and we look forward to many more!”
Video marketing expert
Jon combines 20 years of experience in the marketing industry and at the BBC as an award-winning documentary-maker, where he has honed his storytelling techniques to perfection. This knowledge allows him to share his vast industry insight in a way that sticks using humour and encouraging participation.
As a result Jon inspires his audience as well as arming them with practical steps to improve their business with his formula for effective video and content marketing.
“Video marketing has become something that no business owner can afford to ignore and we were delighted to have Jon Mowat from Hurricane come to speak on this topic as part of the business workshops at Aesthetic Medicine North. His talk was interesting and engaging and he really got the audience involved.
“As a speaker he was dynamic and funny and made the subject exciting with lots of practical tips clinic owners could take away and apply to their businesses. The talk appealed to both those who have done video content and those who had never done any video before which is a tricky balance to strike. It was fantastic!”
Vicky Eldridge, organiser, Aesthetic Medicine North
Available for your B2B or B2C marketing event
Available to speak at conferences, including keynote appearances, attend exhibitions and run workshops, Jon shares his expertise on video strategy, content marketing, video production, social media, and brand storytelling as well as how to harness new tech, such as 360 degree video. He can tailor content to B2B or B2C audiences covering a wide range of verticals from telecomms to medical marketing whether it’s a startup or large multinational, and to different levels of video marketing expertise.
Jon Mowat’s video marketing experience
Jon Mowat heads up award-winning video marketing company Hurricane, helping businesses to tell their brand stories. With over 20 years’ experience in the industry, Jon previously produced documentaries for the BBC, and now turns his expertise to create high quality productions for clients that surpass the brief.
Jon is a regular speaker at high profile national and international conferences including, Social Media Week Rome, SES London and Integrated Marketing Virtual Conference in the US. Following a successful session on video storytelling at the General Assembly in London, Jon is partnering with them as a regular speaker.
Recent marketing conferences and workshops
“How medical and healthcare professionals can get more from video marketing”, Aesthetic Medicine Conference, Manchester, September 2016.
“Storytelling workshop for the British Council”, London (in-house workshop), July 2016
“How to harness the power of video marketing”, General Assembly, London, 10 May, 27 July 2016 (regular partnership).
“How to use video effectively across marketing channels”, Social Media Week, Rome, September 2014
Published marketing articles
Here are a selection of Jon’s video marketing articles:
7 video marketing hacks for social media, Adweek’s Social Times
How to create effective emotional storytelling videos, Smartbrief
Life after adblock, why you must maintain your audience’s trust, Marketing Tech News
Harnessing the power of non-linear marketing, CIM Exchange
Twitter tips for UK motor dealerships, Motor Trade News
Why emotional storytelling works for brands, Digital Doughnut
How to find and engage your audience through earned media, Digital Marketing Magazine
Contact details for speaking opportunities
Are you looking for a marketing expert to engage, inform and inspire your audience? Get in touch to discuss Jon’s availability: