Financial Content Marketing

We know financial services video production

Financial services brands often have a complex story that needs distilling into an engaging narrative for prospects and clients. We’re experienced at working alongside marketing departments and agencies to create concise and compelling viewing.

We’ve created content throughout the marketing cycle, from top level brand films to “how to” videos, business and financial services marketing videos, and web walkthroughs. Our films have covered brands including AXA, ASDA Sharesave, Barclaycard, Creditcall, CardEase and more. You can see some of these marketing campaigns in our portfolio section.

Our in-house services include planning, creative, production and campaign roll-out so we can feed into a wider campaign or handle it all ourselves, whichever is the best approach for you. What’s more we have all the contacts needed to provide seamless PR or video seeding campaigns if required.

For insight on how to do things right, please read our analysis of Amex’s fantastic approach to financial services content marketing.

Financial services video case study: ASDA Sharesave

ASDA run a ShareSave scheme for all of their employees as a way to encourage them to save for the future. ASDA want to attract new members to the scheme, and we’ve worked with their agency ComputerShare to develop a number of internal comms films that do just this.

Key to the success of the videos has been using real examples of employees brought to life with animation. We combined some lovely hand-drawn animation with sound design and well-paced voice-over to create an eye-catching and informative film encouraging ASDA employees to sign up to the scheme.

Watch the ASDA ShareSave video now.

We’re big believers in the power of emotive storytelling for brand videos, and are past masters at producing films that inspire action. To discuss your finance video, bank video or insurance video marketing campaign, please contact the Hurricane team today.

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If you've got a project in mind, or just want to have a chat, please get in touch.

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