We know financial services.
Financial services brands have a complex story to distill into an engaging narrative for prospects and clients. At Hurricane we’re experienced at working alongside marketing departments to create concise and compelling viewing in powerful video marketing campaigns. We never forget that viewers are driven by emotion and we help brands connect at a deeper level, driving engagement and behaviour change.
The financial services videos we produce cut through the noise of a busy marketplace. We’ve created content throughout the marketing cycle, from top-level brand films to “how to” videos, financial services brand videos, CEO interviews, webinars and corporate videos. Our films have been used by brands including AXA, AXA IM, ASDA Sharesave, Barclaycard, Creditcall, Close Brothers, CardEase and more. You can see some of these marketing campaigns in our portfolio section.
Hurricane’s in-house services include planning, creative, production and campaign roll-out so we can feed into a wider campaign or handle it all in house, whichever is the best approach for you. What’s more, we can provide you with focused digital PR, video seeding campaigns and social media ads to ensure your campaign is watched by the right decision makers. We are true experts in the field of video marketing, our MD even wrote the book on it!
FinTech Video – AXA Investment Managers
Hurricane can lead campaigns, or work alongside other agencies. We’ve delivered for AXA Investment Managers’ lead agency Kekst CNC on a broad range of topics. One campaign was designed to lift the corporate lid on the organisation and reveal what the people there really care about. This project filmed internal round table discussions about HR, interviews with CEOs and other leaders and numerous short films that revealed the real character of AXA IM. We also created numerous pieces of content around FinTech company “dreams”.
Financial services video case study: ASDA Sharesave
ASDA run a ShareSave scheme for all of their employees as a way to encourage them to save for the future. ASDA want to attract new members to the scheme, and we’ve worked with their agency ComputerShare to develop a number of internal comms films that do just this.
Key to the success of the videos has been using real examples of employees brought to life with animation. We combined some lovely hand-drawn animation with sound design and well-paced voice-over to create an eye-catching and informative film encouraging ASDA employees to sign up to the scheme.
We’re big believers in the power of emotive storytelling for brand videos, and are past masters at producing films that inspire action. Get in touch today to discuss your finance video, bank video or insurance video marketing campaign.