We know financial services video production and marketing for FinTech
Financial services brands have a complex story that needs distilling into an engaging narrative for prospects and clients. We’re experienced at working alongside marketing departments and agencies to create concise and compelling viewing in powerful video marketing campaigns.
We’ve created content throughout the marketing cycle, from top-level brand films to “how to” videos, business and financial services brand videos, CEO interviews, webinars and coporate videos. Our films have been used by brands including AXA, ASDA Sharesave, Barclaycard, Creditcall, CardEase and more. You can see some of these marketing campaigns in our portfolio section.
Our in-house services include planning, creative, production and campaign roll-out so we can feed into a wider campaign or handle it all in house, whichever is the best approach for you. What’s more, we have all the contacts needed to provide seamless PR or video seeding campaigns if required.
FinTech VIdeo – Dreams by AXA Investment Managers
Hurricane can lead campaigns, or work alongside other agencies. We have delivered AXA Investment Managers’ lead agency Kekst CNC on a broad range of topics. One campaign was designed to lift the corporate lid on the organisation and reveal what the people there really care about. This project filmed internal round table discussions about HR, interviews with CEOs and other leaders and numerous short films that revealed the real character of AXA IM. We also created numerous peices of content around FinTech company “dreams”.
Financial services video case study: ASDA Sharesave
ASDA run a ShareSave scheme for all of their employees as a way to encourage them to save for the future. ASDA want to attract new members to the scheme, and we’ve worked with their agency ComputerShare to develop a number of internal comms films that do just this.
Key to the success of the videos has been using real examples of employees brought to life with animation. We combined some lovely hand-drawn animation with sound design and well-paced voice-over to create an eye-catching and informative film encouraging ASDA employees to sign up to the scheme.
We’re big believers in the power of emotive storytelling for brand videos, and are past masters at producing films that inspire action. To discuss your finance video, bank video or insurance video marketing campaign, please contact the Hurricane team today.