Travel and Leisure

Travel & leisure content that cuts through the noise

How people spend their spare time is important to them, they take care over the company they  spend money with and rightly so.  Who wants to waste time, money and holiday allowance on the wrong thing?  Successful content in the travel and leisure space grabs people’s attention while they are dreaming about a holiday or activity, and answers their questions when they start to plan.  Hurricane work with leading brands to bring their message to life on social media and in TV commercials.  We drive awareness, sales and retention.  Above all we are experts at creating emotional messages that engage audiences and deliver results.

At Hurricane all our work is based around a three part process; Plan, Create and Activate.  We begin our process with developing a clear understanding of your part of the industry, your audience, messaging & goals. From there we create powerful ideas that stand out from the competition and convert.  With all that done, we work with you to ensure the campaign is seen by the right people at the right time, through TV ad buying, paid social media campaigns, organic search and more.

TV commercials for the travel sector.

In the dream phase of the purchase cycle brands are looking to create deep emotional connections with viewers … and to do it quickly.  Hurricane has created several TV commercials for the travel sector and we know how to deliver stories with impact.  As examples you can see the last two commercials we completed for Sykes Holiday Cottages.  The first was the brand’s premier on UK national TV and focused on the depth of the brand’s offering.  The second was a brand focused piece to make people think about how precious their time on holiday really is.

Social media content for travel and Leisure

TV commercials are not the only way to connect with new audiences.  Organic search focused content can be a highly cost effective way for travel brands to connect.  At Hurricane we’ve created successful videos and campaigns for huge range of brands. We’re experts at creating highly searchable content marketing videos for YouTube, Instagram and other social channels. We worked with Sykes Cottages to produce a travel series that did just that. The series was designed to capitalise on search terms around British Holidays and it has been a real success for the brand.


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Growing your travel brand with YouTube and organic search

YouTube data shows that travellers are spending more time watching online videos than ever before and views of travel focused content has increased 118% year on year. In fact, 88% of YouTube searches are focused around destinations, attractions, and general travel ideas.  With this in mind, any marketing plan should be looking to utilise the channel.  Whether you’re trying to connect with people in the “dream” or “plan” phase Hurricane can help you show up in search results, be a part of the conversation and convert business.   We can create a clear YouTube content plan, produce engaging content and optimise videos for YouTube and search engine success.

Helping your customers to decide and plan

Once a brand has been found by consumers it’s time to switch the conversation to advice that helps with planning.  Brands that provide the best support for the curious are the ones that will pick up sales.   At Hurricane we’ve worked for many years with the cruise line Fred Olsen.  We created a huge volume of output that could be recut for specific purposes and that added detail around destinations, food, culture and entertainment.

We’ve also created pet focused information for Sykes to help convert specific markets.

Our services to the travel and leisure market include:

  • Social media campaign planning and strategy
  • TV commercial planning and strategy
  • Creative concepts and design
  • Video production
  • You Tube, Instagram and Facebook channel management
  • TV ads and DRTV production
  • Media buying on TV and Digital
  • Social media campaigns
  • Campaign reporting and management
  • Channel management

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