A Pan-European paid media campaign for the world’s biggest brewery where Hurricane delivered strategy, production and paid social.

Key Pillars

Focussing on key pillars of AB InBev’s new diversity and inclusion campaign, the films provided an authentic introduction into their policies whilst celebrating their incredible employees.

We delivered a complete cross-platform social video campaign. Creating a suite of assets that were optimised for key social channels.

The campaign delivered impressive results across the UK, Italy, Germany, France and Belgium.

Goals:  Brand discovery, reach and views. To drive traffic to the new D&I landing page on the career’s site and then into conversations to acquire sign-ups.