Diversity and Inclusion Campaign for AB InBev

A Pan-European paid media campaign for the world’s biggest brewery where Hurricane delivered strategy, production and paid social.

Key Pillars

Focussing on key pillars of AB InBev’s new diversity and inclusion campaign, the films provided an authentic introduction into their policies whilst celebrating their incredible employees.

We delivered a complete cross-platform social video campaign. Creating a suite of assets that were optimised for key social channels.

The campaign delivered impressive results across the UK, Italy, Germany, France and Belgium.

Goals:  Brand discovery, reach and views. To drive traffic to the new D&I landing page on the career’s site and then into conversations to acquire sign-ups.

The results

  • 4.8 million total impressions
  • Over 1.3 million video views
  • 599 conversions to the talent sign up – Target was 200
  • 81.42% increase in page views to the D&I page. Bounce Rate has improved by 21.30%.
  • 4.5% uplift in the brands consumer reputation score
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