Improve Audience Engagement with Personalised Video
Is your brand looking to drive up engagement rates, open rates and click throughs? Personalised video could hold the key to success!.
Personalised video content is one of the most effective ways to differentiate your brand, gain a competitive edge and stand out in all the noise.
At Hurricane, we’re experts in interactive personalised video production solutions including managing personalised campaigns, developing a personalisation strategy, creating video content and analysing the results.
Why the Time is Right for Personalised Video Marketing
To put it simply, the results for personalised video marketing amazing. Take email marketing. Video already has a great conversion rate via email, just adding the word “video” to the subject line can increase opens and click throughs substantially. Adding personalisation can push these results even further. We have experience of running personalised video email campaigns that generate on average 50%+ email open rates, 40%+ CTRs (average industry standard is around 1.8%) and 3.2x the plays of the video.
Personalisation does affect the bottom line; 86% of those surveyed said that personalisation had at least some impact on what they purchased while one quarter said that it had significantly influenced what they purchased. (Infosys).
What Kind of Personalised Content?
Personalised Video Content can be used be used throughout the buying cycle as prospects become brand advocates. As it’s about speaking one to one rather than one to many, marketers can send relevant messages to the right person at the right time. This personal connection helps to build a lasting relationship with your brand.
Video personalisation is where content marketing meets a customer database. The trick is to match the creative content with the usable data that you have at your disposal. Personalisation could simply be a bulk email sent to your data list at the same time with their name in it. Even using your audience’s first name in video content can make all the difference. As Dale Carnegie famously said: “Our names are the sweetest and most important sound in any language.”
For ecommerce brands, it can be an effective way to drive conversions by triggering personalised content based on user behaviour on your website. Personalised marketing videos can also improve customer service, reduce churn and make on-boarding easier, which not only lowers costs but also adds brand value.
Chat To Us About Personalised Video Marketing.
From our experience, video and personalisation are the perfect match. If you’d like to chat about personalised video further, get in touch.