As an increasing number of brands pivot to video, personalised video content is one of the most effective ways to differentiate your brand, gain a competitive edge and stand out in all the noise – the content soup. A personalised video is really helping to drive engagement for brands and improve customer loyalty with a high ROI. Personalisation humanises your brand – who wouldn’t feel more valued when receiving content designed just for them?
At Hurricane, we’re experts in interactive personalised video solutions including managing personalised campaigns, developing your personalisation strategy, creating video content and analysing the results.
Personalised Video Marketing – why it’s the right time?
To put it simply, the results are amazing. Take email marketing where video already has a great conversion rate, where even adding the word “video” to the subject line can increase opens and click through. We have experience of running personalised video email campaigns that generate on average 50%+ email open rates, 40%+ CTRs (average industry standard is around 1.8%) and 3.2x the plays of the video.
Personalisation does affect the bottom line; 86% of those surveyed said that personalisation had at least some impact on what they purchased while one quarter said that it had significantly influenced what they purchased. (Infosys).
What kind of personalised content?
Personalised video content can be used throughout the buying cycle as prospects become brand advocates. As it’s about speaking one to one rather than one to many, marketers can send relevant messages to the right person at the right time. This personal connection helps to build a lasting relationship with your brand.
Video personalisation is where content marketing meets a database. The trick is to match the creative content with the usable data that you have at your disposal. Personalisation could simply be a bulk email where you send your data list at the same time. Even using your audience’s first name in video content can make all the difference. As Dale Carnegie famously said: “Names are the sweetest and most important sound in any language.”
For ecommerce brands, it can be an effective way to drive conversions by triggering personalised content based on user behaviour on your website. Personalised video can also improve customer service, reduce churn and make onboarding easier, which not only lowers costs but also adds brand value.
Interested in how personalised video could help your brand?
From our experience video and personalisation is the perfect match. If you’d like to chat about personalised video further, we’d be happy to help – do get in touch.