How do you promote the shift from magnetic stripe cards to chip and pin for the US market? That was our brief from one of our financial services clients, Creditcall. They asked us to create an engaging video marketing campaign about EMV migration – the shift from stripe cards to chip and pin introduced in America in 2015.
Our creative concept worked around the question, what would happen to all the stripe cards when chip and pin is introduced. We imagined those cards taking up new ‘careers’ as bookmarks, cleaners for your computer keyboards, or even just living a life of luxury.
In addition to producing the video, we were also involved in the wider video marketing campaign. In collaboration with a US PR company, we worked on blogger outreach pitched at influencers in the payments, technology and financial services sectors. To further amplify our video’s reach, we created a YouTube ad campaign and delivered analytics on hoe the campaign was running.