“Barclaycard has launched PayWag, the first contactless payment device for dogs.” Or have they …?
We were approached by Barclaycard’s digital agency, Dare, to create a video for a content marketing campaign. An April Fools’ spoof video about #PayWag, an NFC chip embedded in a collar that enables dogs to make purchases.
The objectives of this financial services marketing viral video were to
- Create a spoof which was convincing in its authenticity to maximise the opportunity for coverage on April 1st
- Establish this financial services brand as having a sense of humour
- Reinforce the key message of contactless technology making payments easy