Branded Content: Sykes Experience More

Our latest series of branded content for Sykes Holiday Cottages, one of the UK’s leading holiday rental specialists.

In the format of a travel show, rather than an advert, these videos are badged with the brand name and offer genuinely useful information that keys into audience intent and offers travel tips for unusual activities across the UK.

Collectively, our team’s experience in broadcast means we understand the publishing model inside out. Combined with our in-house planning and marketing expertise, this makes us well-placed to develop just the kind of quality TV-style content Sykes sought. We worked closely with them to develop the right approach and chose the presenter-led travel show format.

Part of a series called “Experience more”, the videos were filmed in locations across the country highlighting the wide range of activities that are just waiting for tourists to experience. Our team wrote the script for the presenter and put the non-professionals at ease on camera resulting in natural performances.

If you’re interested in discussing how branded content could help your organisation reach and engage new audiences, do get in touch for a chat.

The results

The episode shown above is one of a six part series. The two videos released so far have been hugely successful for Sykes, with views at around 20K and counting. They also generated great engagement as short cut downs on Instagram.

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