Experience More with Sykes Holiday Cottages

Hurricane have a long relationship with Sykes Holiday Cottages, one of the UK’s leading holiday rental specialists.

We’ve created a range of content from broadcast TV commercials to corporate videos and social media content.

This particular project was in the format of a travel show, rather than a TV advert, with videos offering genuinely useful information. The films were badged with the brand name and offered travel tips for unusual activities across the UK, designed to drive organic search around the brand’s films and corporate videos.

Our team’s experience in broadcast means we underand the publishing model inside out. By combining our in-house planning and marketing expertise, we were well-placed to develop the quality TV-style content Sykes sought. We worked closely with them to develop the right approach – the presenter-led travel show format.

We filmed in locations across the country highlighting the wide range of activities that await tourists as part of an “Experience More” series. We developed the script for the presenter and put the non-professionals at ease, resulting in their natural performances on camera.

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The results

The episode shown above is one of a six part series. The two videos released so far have been hugely successful for Sykes, with views at around 20K and counting. They also generated great engagement as short cut downs on Instagram.

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