Sykes Holiday Cottages decided Xmas 2017 was the time for them to take the leap into peak holiday booking season TV advertising. They approached us to work with them on creative, positioning and strategy for this brand new national campaign. After the success of our pet-friendly video marketing campaigns for the leading holiday rental brand, we were excited to work with them to produce this engaging commercial.
Following a series of creative sessions with the team at Sykes, our team developed several campaign ideas and advert concepts. The chosen theme, entitled “Your Perfect Place Awaits”, features the diverse destinations that Sykes customers can discover across the breadth of the UK. Ranging from stunning castles to coastal cottages and yurts to lighthouses, the television advert demonstrates that Sykes has the perfect match for all its customers whether they are swell-seeking surfers or hiking hedonists.
Our team managed the entire production process, from the original creative concept through to casting, planning, filming and post-production as well as scripting and storyboarding. It was a tight filming schedule of only five days with one crew unit, and a wide range of locations to cover across the south-west, which showed the scope of Sykes’ properties.