TV Advert: Sykes Holiday Cottages

Sykes Holiday Cottages decided Xmas 2017 was the time for them to take the leap into peak holiday booking season TV advertising. They approached us to work with them on creative, positioning and strategy for this brand new national campaign. After the success of our pet-friendly video marketing campaigns for the leading holiday rental brand, we were excited to work with them to produce this engaging commercial.

Following a series of creative sessions with the team at Sykes, our team developed several campaign ideas and advert concepts. The chosen theme, entitled “Your Perfect Place Awaits”, features the diverse destinations that Sykes customers can discover across the breadth of the UK. Ranging from stunning castles to coastal cottages and yurts to lighthouses, the television advert demonstrates that Sykes has the perfect match for all its customers whether they are swell-seeking surfers or hiking hedonists.

Our team managed the entire production process, from the original creative concept through to casting, planning, filming and post-production as well as scripting and storyboarding. It was a tight filming schedule of only five days with one crew unit, and a wide range of locations to cover across the south-west, which showed the scope of Sykes’ properties.

The results

There has been a hugely positive audience response to the advert, since it was first broadcast on Boxing Day last year. Here's what Sykes had to say:

"This is the second TV campaign that Hurricane has brought to life for us, and it’s been a really rewarding creative journey, once again. The team’s expertise and attention to detail ensured every aspect of production went without a hitch along the way, and it’s already apparent that the final product is having a successful impact for us.”

Matthew Bridson, Sykes Holiday Cottages

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