Unless you are a powerhouse with access to an internal team, you will use a creative agency. A good one can take your brand to new heights and deliver tangible results, while a bad one will simply drain your budget. This article will help you find the best agency and we have even listed five of the top agencies in the UK to help you get started.
How can a creative agency elevate your brand?
If you are reading this then chances are you already know the advantages of partnering with a creative agency, so here’s what we think a good creative agency should bring to the table.
Fresh eyes
Having an outsider come in and change things is always uncomfortable, to begin with, but bringing in that fresh perspective shows you the bigger picture. A great creative agency will not just tell you what you want to hear but challenge your assumptions and push you out of your comfort zone, all in the name of creating something truly unique and memorable.
Expert knowledge
Unless you have experience in marketing and strategy, creative agencies can bring share with you their expert knowledge. They have industry experience that will help them successfully execute your strategies, understand the best ways of working, how to utilise your budget and stick to timelines so you don’t incur any extra costs.
Industry connections
In any industry, it is all about who you know and creatives are constantly networking and building the necessary connections with designers, copywriters, developers, production teams, and freelancers who have the resources to promote your brand.
Quality content
At the end of the day, the main goal is quality content to help your brand cut through the noise and get noticed. Reaching this goal is a process that you can either fully rely on your creative team to reach or work collaboratively towards. A skilled agency will also help you craft a cohesive brand identity that resonates with your target audience. They’ll dig deep to understand your values, mission, and goals, and then translate that into a compelling visual and verbal language that speaks directly to your customers.
How do you choose the good from the bad?
What do you want to achieve?
When you’re on the hunt for a good creative agency consider what you want to achieve. Are you hoping to boost your social media game? Do you have a specific campaign in mind? Or maybe you want to completely reposition your brand. Whatever your goals may be, having a clear direction for your organisation will make the search for the right agency a whole lot easier.
Chemistry, size and expertise
You want a team that you have chemistry with, where you can bounce ideas back and forth until you reach your result. When choosing a creative agency there is no harm in organising a chemistry meeting. This way you can ask questions and get to know the team on a fundamental level. We’re not suggesting you invite in all of your potential candidates because who has the time, but if you can narrow it down to your top three this is a great way for you to make a decision. Just remember to provide as much information as possible about your goals,
Also, consider an organisation’s size and expertise to see if it has the capabilities to reach your full expectations. Smaller agencies may be right for you however, if you require a full service then you need to ensure the team has the skills and resources to deliver what they are promising. If they are a truly great creative agency then size does not always matter.
Experience and results
When you’re checking out creative agencies, take a look at their portfolio. This will give you a good idea of their experience and the kind of work they’ve done in the past. If you’re looking for a specific type of content, try to find examples that are similar to what you have in mind. That way, you can see if they’re a good fit for your creative vision. Also, read their case studies to see if they have included demonstrated results. This will give you a better understanding of whether they can actually help your brand or if they’re just talking a big game.
Culture and values
Does this agency align with your own culture and values?
Choosing a creative agency at random can cause issues later on, especially if they don’t align with your organisation’s values. Take a look at their past clients and see if you have any common ground. Check out their website’s blog or articles to get a feel for their creative style. If you think they’re a good match, go ahead and give them a shot.
A list of the top creative agencies in the UK
Across the UK there are hundreds of great creative agencies to choose from. So we decided to create a list with our choice of top agencies we feel as though have the vision to meet your creative needs. This list is our informal review of trusted and reliable agencies whose work has either impressed or inspired us. Rest assured, if decide to choose any agency from this list you will be in good hands.
Of course, we couldn’t leave ourselves out of the mix. As the creators of this site, we’re proud to be included among the top agencies in the UK.
Rascal
Rascal is a Leeds-based digital creative marketing agency that focuses on breakthrough creative. They have worked with some big-name clients such as Ben and Jerry’s and HP. Using a unique blend of creativity and strategy they’ve got the skills and resources to create high-quality content for both paid and organic social media. From creative copywriting to brand development to multichannel campaigns, they’ve got you covered.
But it’s not just about being creative – Rascal also knows how to get results. They use data insights to inform their strategies and activate campaigns that really work. Plus, they’re experts in performance marketing, including PPC, display advertising, and social media marketing.
Big Cat
Based in Birmingham this creative agency has over the last 20 years of experience in the creative industry. They’ve built a team of talented creatives and strategists who specialise in industries like retail, hospitality, and wellbeing.
If you’re looking to grow your organisation, this team has got you covered with a range of services including social media marketing, digital marketing, PR, strategy, and creative solutions. They’re well-equipped to help you achieve your goals and take your business to the next level.
Hurricane Media
If you’re checking us out, chances are you already know what we’re all about. So, we won’t bore you with a long explanation of why we’re the perfect fit for your creative needs.
At Hurricane Media, we believe that creativity is the driving force behind everything we do. We use it to create powerful marketing content and video marketing campaigns that will take your brand to the next level.
With over 15 years of experience, we’ve worked with a variety of sectors as a B2B and B2C agency, and we’ve got the results to prove it. We operate in a wide range of industries with our clients ranging from Bupa, Hawuei, Costa Coffee and Peugeot.
Here’s what we can deliver:
- Video Production and Strategy
- Social Media Strategy
- Branding and Identity Development
- Content and Video Marketing
Take a look at all the services we offer here and let us help bring your creative vision to life
You can view our videos & creative examples here. If you’d like to speak to us today then get in touch today.
Create London
Create London is an event production agency that specialises in brand activation. They have worked with big names including Amazon, Tiffany’s and Coca Cola creating driven activations. What makes Create London stand out is their use of innovative technologies to create unique experiences that take your brand to the next level. If you’re looking for an agency that can make a big impact on your brand, then Create London is the way to go.
Partnering with other agencies, Create London can offer services like social activations and stunts, product launches, retail engagement, and festivals and outdoor events.
Engine Creative
This award-winning agency is based in Northampton with 20 years of industry experience under its belt. Working with big names such as Disney, Tesco and Facebook they have the expertise to create digitally-led marketing campaigns that engage with your audience. Utilising new technology this agency finds innovative ways to build better brand engagement.
They have a dedicated team that can deliver on:
- Augmented Reality (AR)
- Creative Campaigns
- Content Creation
- Mobile Apps
- Virtual Reality
- Web Design Agency
Contact us
There you go, our top agency picks to help you reach your creative goals. If you need assistance in developing your creative vision, please don’t hesitate to contact us. Let’s start the process together.