Real-life Baristas: Costa Coffee

Real-life video content is a powerful way to bring brand values to life adding authenticity and personality. Recently we were briefed to create a suite of video content to complement Costa Coffee’s latest campaign and relaunched brand purpose focusing on their coffee, their people and their craft.

Costa Digital and Prophecy Unlimited called on us to create six videos with genuine Costa employees talking straight to camera about their favourite coffee. Our films demonstrate the expertise of Costa Coffee’s staff as they share both their love of coffee and knowledge of how to serve up the perfect cup.

The how-to videos work so effectively with the real-life baristas revealing the art of crafting coffee and the care they take to get the drinks right every time, pulling the viewer in with behind-the-scenes secrets.

These video testimonials were integrated with Costa Coffee’s advertising campaign featuring comedian and actor, Javone Prince, performing as an inspirational coach training the real-life Costa baristas to be “magnificent”. Our how-to videos reinforced the message that these motivated baristas “live and breathe handcrafted coffee”.

We developed the filming style storyboard, and then shot it on location in one of Costa Coffee’s newest stores. The series of short videos shared a consistency of tone and style with a clear call to action at the end to watch more.

This campaign shows how the power of video for retail brands can be amplified by integrating a range of content at different stages of the buying cycle with a brand film backed up by hub content, testimonials or how-tos.

The results

These short films have attracted sizable audiences, with total views currently totalling over 130,000. The Flat White film achieved the highest engagement with almost 30,000 views, and following the success of the films, Hurricane created another two videos tailored for the festive season. One of these films, featuring the Black Forest Hot Chocolate, gained over 7,000 views in just a few days. This success demonstrates the power of using authentic storytelling techniques to bring brand values to life.

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