Real-life video content is a powerful way to add authenticity and personality to campaigns.
Costa Coffee requested a suite of video content to support their brand purpose relaunch, with a focus on their coffee, their people and their craft.
Costa Digital and Prophecy Unlimited required six videos with current Costa employees talking straight to camera about their favourite drink. Our films demonstrate the expertise of Costa Coffee’s staff as they share their love of coffee, behind-the-scenes secrets, and knowledge of how to serve up the perfect cup.
These video testimonials were integrated with Costa Coffee’s advertising campaign featuring comedian and actor, Javone Prince, performing as an inspirational coach, training Costa baristas to be ‘magnificent’. Our how-to videos reinforced the message that these motivated employees ‘live and breathe handcrafted coffee’.
We developed the filming style storyboard, and shot on location in one of Costa Coffee’s newest stores. The series of short videos shared a consistency of tone and style with a clear call to action. This campaign shows how the power of video for retail brands can be amplified by integrating a range of content at different stages of the buying cycle with a brand film backed by hub content, testimonials or how-to’s.
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