Edwards engineer products that enable some of the worlds most advanced innovation. Our brief was to create an engaging film that would form the central backdrop for their presence at 2018’s ‘SEMICON West’ event in San Francisco.
With the tagline of the stand set as ‘Enabling Innovation’ our team developed a treatment that would take the viewer on a journey through the elements of the earth to microchip production, then building to the human innovation and technology they help to forge.
We created a rich treatment that combines bespoke 3D animation, archive footage and motion graphics. Adding a rhythm to the sequences that would give the viewer a feeling of progress and pace. Also a black and white visual theme allowed us to bring the Edwards brand through in the strong red elements throughout the film.
We took this creative treatment from concept and storyboard to screen, refining and crafting the visuals in post-production to create the right atmosphere. The film was enriched even further with bespoke sound design from our partner studio Echoic Audio.