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Swipes are out – our latest video marketing campaign

08th April 2014

How do you promote EMV migration to the US? That’s the shift from stripe credit cards to chip and pin which will be rolled out next year in America.

Payments gateway specialists, CreditCall, briefed us to do just that.

So, we created a video to attract attention by taking a humorous look at the switchover. Our short film posed the question, what would happen to all those stripe cards once chip and pin took over. Would they choose another career, or is this simply the end for stripes?

Our video marketing campaign also engages the audience by asking them to come up with clever ways to use their old stripe cards with #swipesareout.

Watch our video campaign and see for yourself.

What do you think? 

Let us know what you think of our latest video marketing campaign.

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