Standing out from the crowd can be a challenge in any industry and our client Michelmores solicitors operate in the extremely busy marketplace. Michelmores know they need to think differently when it comes to video and content marketing, and they turned to us for help with their legal marketing to make the difference.
Michelmores approached us to create the centre piece of an ongoing video marketing campaign; a video that would sit front and centre on their newly launched website. They came to us with a brief of not only needing to say something different to their competitors but also a real desire to stand out from the crowd, to be brave. After a series of productive brand sessions and workshops with Michelmores we scripted, designed planned and edited this two minute marketing video that communicates their core message – ‘We are more than just solicitors’.
The secret to this video’s success is that – yes, it centres around what Michelmores can do for their clients, but the real stand out message is that these are people that you can trust and ultimately that you want to do business with. We worked with Michelmores to discover the truth about what makes their brand tick, and in doing so we have created a video that really gets to the heart of the Michelmores story. History, sport, clients and a global client base all feed in to a film that uses motion graphics to deliver an engaging and inspiring final result.
You can view the final marketing video below.
If you’d like to discuss any potential video marketing campaigns with us please feel free to get into contact.
- Give us a ring: 01179 240773
- Drop us a line: info@hurricanemedia.co.uk
- Tweet us: @hurricanemedia
By Jon Mowat