When we were approached by one of Peugeot’s agencies to produce the launch film for the new Peugeot RCZ we were delighted to have the enviable task of marketing such a beautiful car. We’d already created the launch film, featuring world renowned light graffiti artist Michael Bosanko and our next challenge was to create a player capable of showing the film, as well as of recording the details of those viewers keen to be first to register their interest in the vehicle.
To maintain an air of exclusivity to the video content, Peugeot wanted to distribute the film to selected contacts, and then record and track those viewers who registered an interest in the car. We also needed to be able to direct potential customers to the ‘customisation’ section of the Peugeot website, so that they were able to select the ‘spec’ of their own vehicle.
We created this bespoke ‘Peugeot Player’ to be able to show the content, and we incorporated hot spots into the video content so that we were able to include text and images about specific features of the car while the video was still playing.
We also built this data capture page within the body of the player so that interested parties could register an interest, and arrange for a member of the Peugeot contact centre to contact them once the new car was available.
If you have a project which requires a bespoke Flash Player then feel free to get in touch to discuss your requirements