Hurricane take home Media Innovation Award for Marketing & Advertising

16th November 2012

We had a lovely night out earlier this week at the BBC studios in Bristol at the Media Innovation Awards picking up an award in the marketing and advertising category.

The awards, now in their sixth consecutive year recognise the output of media, music and design networks across the South West.

Hurricane's Jon Mowat and John Lanyon at the Media Innovation Awards Bristol

Media Innovation Awards for Marketing and Advertising

We were nominated in the ‘Marketing & Advertising’ category for our content marketing film, ‘Who’s Lenny?’ which we produced last year for Bristol City Council.  We were up against Wonky Films / AMVBBDO production for Capital One and Aardman Digital / Wieden & Kennedy’s ‘Gulp’, produced for Nokia. Aardman’s film had taken home a Bronze at Cannes earlier this year and I think it would be fair to say we didn’t exactly fancy our chances, but we were both delighted, and extremely surprised to WIN!

Judges commented that ‘Who’s Lenny?‘ was:

“an outstanding and engaging project that both entertained and educated the audience on the history and culture behind the world of graffiti while effectively promoting the initiative.”

We joined other winners on the night from Myttol William, Big Bang Post Production and Aardman Digital, who also took home the Outstanding Contribution to Innovation gong. A full breakdown of winners and nominees can be viewed after the break…


Animation – Sponsored by the University of the West of England

Winner – Jungle Junction produced by Spider Eye for Disney Junior.

The judges thought that this was a striking animation which was very well directed and nicely animated.

Nominated – Driver Dan’s Story Train produced by A Productions for TwoFour54 and 3Line Media.

The judges thought this was a bright and engaging programme which had instant appeal to the target audience

Nominated – Pythagosaurus produced by Aardman Animations.

The judges thought that this was a very creative idea demonstrating innovative use of graphics.

Branding – Sponsored by Tell Online

Winner – West of England Design Forum produced by Mytton Williams Ltd

The judges thought that this was a well thought out and practical solution that was effectively implemented across multiple platforms. 

Nominated – GAIN produced by Fuel Communications.

The judges thought that the brand was a clean and contemporary mark matched by the overall visual identity including a distinctive bespoke typeface

Nominated – Paul Ainsworth produced by Liminal Design in collaboration with Barefoot Media.

The judges thought that the branding integrated consistently across print and online elements and there was a good use of photography throughout

Games Design – Sponsored by Creative Skillset

Winner – Home Sheep Home 2 produced by Aardman Digital in association with Mobile Pie and Chillingo.

The judges thought that was a refreshing take on an established brand with excellent illustration and design that provided a fun and engaging game.

Nominated – Survival produced by Thought Den

The judges thought this had a strong educational backbone and contained lots of information on endangered species.  It also had an interesting award scheme which unlocked additional content.

Nominated – UrZoo produced by FluffyLogic with support from the Abertay University Prototype Fund

The judges thought that this was an interesting concept, the design was aesthetically pleasing and the game contained a variety of activities within it.

Graphics – Sponsored by Out of Hand

Winner – You Are The Map Maker with Design and Art Direction by Believe In for Bernadette Jiwa

The judges thought that this was a clean and beautifully crafted typographic response which was a joy to read.

Nominated – Plymouth College of Art Higher Education Prospectus produced by DeMo with photography from Kate Mount for Plymouth College of Art

The judges thought that this provided an interesting reader journey with compelling headlines and photography housed in a distinctive format and cover wrap.

 Nominated – Wonders of the Universe produced by the Burrell Durrant Hifle graphics team for BBC

The judges thought that this was an extremely challenging project which was experimental, innovative and exciting creative collaboration.


Winner – Autowed produced by Concept Shed

The judges thought that this was a completely innovative idea that was fun, engaging, bonkers and totally genius.

Nominated – The Treasury Project produced by Truro Cathedral and University College Falmouth in association with Three S Films with the support of the Heritage Lottery Fund and Clair Milne Trust.

The judges thought that this was an innovative use of technical and physical interface in the context of a Cathedral that represents genuinely progressive thinking.

Marketing and Advertising

Winner – Who’s Lenny? Produced by Hurricane Media for Bristol City Council

The judges thought that this was an outstanding and engaging project that both entertained and educated the audience on the history and culture behind the world of graffiti while effectively promoting the initiative.

Nominated – Credit Made Clearer produced by Wonky Films in association with AMVBBDO for Capital One

The judges thought that this was a curiously engaging and amusing collection of mixed format interventions to advise travellers on using their credit cards.

Nominated – Gulp produced by Aardman Animations in association with Wieden + Kennedy London for Nokia

The judges thought that this was a ground-breaking project which used the world’s largest stop motion set and the sheer scale and collaborative approach of the project was breathtaking.

Mobile Application – Sponsored by Tamar Science Park

Winner – Speech Pathology Toolkit produced by Gravitywell for Speech Language Solutions Ltd.

The judges thought that this was an innovative technical solution to overcome disability.

Nominated – Banksy Bristol & London Tour produced by Gravitywell in association with Tangent Books and LDN Graffiti

The judges thought that this was a well-designed application driven by an obvious passion for the subject matter.  It was a great use of GPS and it resulted in a permanent archive of work.

Nominated – Met Office Weather produced by Mubaloo

The judges thought that this was a well-designed application with a great interface that enabled the user to access large amounts of data.

Radio/Audio/Music – Sponsored by University College Falmouth

Winner – Ocean Drifters produced by Patrick Bishop and in association with Nolan Pearce and Richard Grassby-Lewis for Richard Kirby.

The judges thought that this was an innovative sound design for a 360 vision environment that created a masterful connection between the visuals and sound

Nominated – Orchestral Score for Sir Lanval composed orchestrated and conducted by Elizabeth-Jane Baldry for the Chagford Filmmaking Group

The judges thought that this was high quality music score on a low budget which was very evocative of the era of the film.

Nominated – Poppy Cat sound produced by Paul Roberts Sound in association with King Rollo Films

The judges thought that this was an excellent quality sound mix which obviously impressed the US broadcaster


Winner – Andy’s Wild Adventures post production by Big Bang Post Production

The judges thought that this was a commercially viable and highly competitive offering for the international market, that was remarkably good fun and made natural history entertaining or a broad audience.

Nominated – Educating Essex produced by Twofour for Channel 4

The judges thought that this was of high quality with great characters and showed innovative documentarian approach.  It had a huge reach and great use of social networking.

Nominated – My Dream My Reality written and directed by Scubaboy and produced by Scubaboy Inc.

The judges thought that this was an innovative approach to campaigning using cinematic and theatrical narrative and it was a considerable achievement given the low budget.

Website design and use – Sponsored by University College Plymouth Marjon

Winner – No Fun Being Extinct produced by Nixon Design for Cool Earth

The judges thought that this provided a super simple interface and satisfyingly short user journey.  It is a bold and engaging site that genuinely encourages contribution.

Nominated – Home of the Future produced by Twofour for Channel 4 and co-funded by EON

The judges thought that this was an extremely polished example of a programme website made more compelling by the amount of additional AV material, blogs and integration of twitter and facebook.  Also notable was the well-balanced relationship with the sponsor which was integrated in a credible way.

Nominated – Something Special Out & About produced by Aardman Digital for CBeebies

The judges thought that this was spot on for the audience with bold interface and satisfying interaction.  It provided great entertainment that represented a seamless brand extension.

Collaboration between Business & Young People – Sponsored by Arts University College Bournemouth

Winner – Brownsea Island Secret Safari produced by Revolving Art & Design in association with Ashdown Technology College, Writer Joanna Quinn and Illustrator Phil Smith for Brownsea Unlocked lead by the National Trust.

The judges thought that this was a charming project with evocative content that engages kids in Archaeology through mobile technology.

Nominated – Recreative produced by SiftGroups in association with South London Gallery, Whitechapel Gallery, Royal Academy of Arts, Tate Britain, and the Southbank Centre for the Louis Vuitton Young Arts Project.

The judges thought that this was a pioneering online community & resource project for young people exploring contemporary art.  This was a youthful, edgy and well-designed project which was strong on content and accurately targeted to its audience.

Nominated – The Tate Movie Project – The Itch of the Golden Nit produced by Aardman Animations for the Tate & Legacy Trust in association with Fallon and BBC.

Entrepreneurship – Sponsored by Plymouth University

Winner – Digital Visitor

The judges thought that the Digital Visitor project provided clients with a simple solution to more complex social media integration

New Talent – Sponsored by Formation Zone

 Winner – Matt Hollands from MPAD

The judges thought that Matt’s design work is well thought out, process driven and of high quality and that he achieved simple, beautiful and meaningful brand designs.

Nominated – Keith Hancox from Mytton Williams Ltd.

The judges thought that Keith demonstrated versatility in his creative approach and understanding and has clearly made a difference to Mytton Williams’ business.

Outstanding Contribution – Sponsored by Bath Spa University

Winner – Aardman

The judges gave the Outstanding Contribution to Innovation award to Aardman, a company that has proved over several decades that it is at the forefront of technical and creative innovation.  A company that not only helps to showcase the skills and talents of the region to the rest of the UK but also stands out as a world class team, producing some of the worlds most respected and unique work. 


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