Our MD, Jon Mowat, will be joining other leading marketing experts at the Integrated Marketing Virtual Conference on 23 June to explain how marketers can use video in the marketing mix and content strategy.
After publishing an article for conference organisers, Target Marketing, on “Non-linear marketing: working with multiple narratives”, Jon was invited to join top experts such as best-selling author, Jay Baer, Robert Rose (Chief Strategy Officer for the Content Marketing Institute) and Dr Jerry Wind (Professor of Marketing at the Wharton School) to help marketers make sense of how to use video to improve ROI.
How video should play in your marketing mix and content strategy
Video consumption is on the rise, with predictions that by 2019 this medium will account for 80% of the world’s internet traffic, and the power of video to help brands get their message across is clear: for instance, 59% of executives choose to watch a video before reading text (Forbes)
With the growing evidence that video gets results, marketers know that they should be using video content, but it can be challenging to understand how to integrate video into an existing content marketing plan. Do you need to outsource all your video marketing? How can you maximise the ROI of video content across your marketing channels and at the various stages of the sales cycle?
That’s where Jon’s conference session comes in to help marketers. His session will cover:
- How to adopt a “video” mindset
- Trends in how marketing videos are being watched
- Types of video marketers are using and how to make them
- How to make use of video across channels
Register your place
The conference is the perfect opportunity to get inspiration and tips on how to get more from your marketing ROI. You can register for free here. Join the conversation on social media with #IMV16.