As the world becomes crowded with content, the best brands understand that they sometimes need to think like publishers. They must create engaging, genuine content that goes beyond brand messaging. That’s where we come in!
We are ex-TV documentary makers with decades of experience in combining fascinating storytelling with brand goals.
At the top of this section is a branded content project that we created for Red Bull that documents the rise of the global street art movement using the central story of ‘See No Evil” in Bristol. The film helped Red Bull to position the brand in a cultural space and was the first of two street art projects that we created for them. The film explores how street art has a natural home in Bristol and explains the cities long and colourful graffiti history. As part of the filming, we interviewed many of the 72 artists involved including Inkie, Tats Cru, El Mac and Nick Walker.
The Hurricane team have been around the world creating content marketing campaigns, not least of these adventures was when we climbed one of the largest mountains in the world. The project, created for global medical brand Sanofi was a truly epic and ambitious content marketing campaign that followed a group of patients with Type One diabetes as they faced a gruelling climb up Kilimanjaro. The project formed the central asset in a social media campaign that drove brand awareness in the medical markets. It was so successful that we went on to make 5 films for the brand, with T1D patients climbing to the wonders of Machu Pichu, across the frozen Icelandic tundra, through blistering heat in Greece and more.
Branded video content reinforces core brand messages; it can form the heart of a marketing campaign, be used as companion social media content for a TV advert or as mid-funnel content that builds deep connections with an audience. Get in touch with Hurricane to see how we can deliver your brand goals with a powerful content marketing video.