In a crowded exhibition and event space, engineering companies must work hard to cut through and connect with their audience. CPME, a global recycling technology company, came to us as they needed a way of making a big impact at RWM, a large waste management trade show. Our brief was to create something really different that would attract people to their stand. Stand by for recycling technology as you’ve never seen it before.
The film above is for viewing on 3D TVs. If you need help in watching the film, don’t worry, just give us a call.
Video Production – 3D film
A promo video in stereo 3D was our mission for this engineering company. 3D is an effective way of attracting and maintaining customers at an exhibition stand. Once audiences are wearing 3D glasses they are more than likely to stay until the end of the film. However, High Definition 3D filming is a fairly new technology and is normally only available to those with massive budgets or movie companies. Our workflows and proofing techniques deliver a 3D film to a new audience whilst keeping costs as low as possible. We worked with CP Europe to develop a stereoscopic 3D film that explained the workings of one of the recycling plants they had built and installed.
Video production is not always enough and engineering firms should also think about an integrated content marketing plan which is exactly what we did with CPME. We worked to create marketing noise around the event by helping CPME produce 3D trailers in anaglyph on DVDs. This video was created like a movie trailer and generated excitement in the marketplace about what would be happening at the trade show. We mailed this anaglyph 3D promo with glasses and information about the event.
A video marketing campaign with high impact, which met CPME’s business objectives. Shot in high definition stereoscopic 3D with additional graphics created in Maya, the video was a huge success. The 3D film attracted potential clients to the stand again and again, and they even brought their colleagues to watch this must-see film. To learn more about our engineering and technology videos and how we can help bring your project to life, please contact us today.