Standing out from the crowd can be a challenge in any industry and our client Michelmores solicitors operate in an extremely busy marketplace. Michelmores know they need to think differently when it comes to video and content marketing, and they turned to Hurricane to make the difference.
Michelmores approached us to create the centrepiece of an ongoing video marketing campaign; a video that would sit front and centre on their newly launched website. They came to us with a brief of, not only needing to say something different to their competitors, but also a real desire to stand out from the crowd – to be brave. After a series of productive brand sessions and workshops with Michelmores we scripted, designed, planned and edited this two minute marketing video that communicates their core message – “We are more than just solicitors.”