Brand Video: Michelmores Solicitors

Standing out from the crowd can be a challenge in any industry and our client Michelmores solicitors operate in an extremely busy marketplace. Michelmores know they need to think differently when it comes to video and content marketing, and they turned to Hurricane to make the difference.

Michelmores approached us to create the centrepiece of an ongoing video marketing campaign; a video that would sit front and centre on their newly launched website. They came to us with a brief of, not only needing to say something different to their competitors, but also a real desire to stand out from the crowd – to be brave. After a series of productive brand sessions and workshops with Michelmores we scripted, designed, planned and edited this two minute marketing video that communicates their core message – “We are more than just solicitors.”

6 Featured articles
140 Social mentions
5 weeks Project turnaround

The results

The secret to this video's success is that - yes, it centres around what Michelmores can do for their clients - but the real stand out message is that these are people that you can trust and ultimately that you want to do business with. We worked with Michelmores to discover the truth about what makes their brand tick, and in doing so we have created a video that really gets to the heart of the Michelmores' story.

The film has been part of an ongoing video marketing campaign and features front and centre on the homepage of the brand new Michelmores website.

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