Explainer Animation: Mauve Group

Our recent project for Mauve Group, provides a perfect example of how animated explainers can really work for a brand. They asked us to create a video that demonstrates who they are, what they do, and how they can help their customers.

The project’s goal was to increase brand awareness, by educating viewers about what Mauve Group offers and engage new prospects with a strong visual look and feel. The brand has people at its heart, and it was important to emphasise this in the video, showing how they help people move, secure jobs, and set up businesses in new locations.

The results

Mauve Group told us:

“Our initial brief to Hurricane was by no means an easy one. With a global network of companies and clients spanning different cultures and languages, our video needed a broad appeal and the ability to adapt to multiple platforms.

From the first conversations with Hurricane, we knew we had found a video partner willing to work with us collaboratively. The video has received countless compliments from clients, partners and events attendees worldwide. Not only has it become our “elevator pitch” for sales purposes, it has become woven into the fabric of our branding and has informed the way in which we think and talk about our business from a marketing perspective.

Hurricane has managed this project expertly and we are thankful for the opportunity to collaborate with them towards such a successful outcome.”

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