The film set out to explain how 3D works, show its use in professional applications and to give visitors to the Canon Expo in Paris an insight into Canon’s 3D solutions and capabilities. Shown on loop in 3D at the Expo in both French and English versions, voiceover and graphics had to be delivered in both languages with subtitles added over an English speaking interview.
Cars, buildings and graphics elements were modelled in 3D before being composited into a stereoscopic space. Live action filming took place at Jaguar & Land Rover’s virtual reality centre and showed how 3D is used in automotive design.
Find out more about how we make stereoscopic 3D films.