The Gift of Future Health for Aptamil

“The Gift of Future Health” is part of a series of healthcare marketing films for Aptamil, an early life nutritional health brand. Our partner agency, The Real Adventure, asked us to produce this marketing video for their client after our successful collaboration on an earlier brand film, “Feed their Future”.

The video shows the vital role which mothers play in giving their child the best start in life, highlighting that, perhaps surprisingly, genes only play a small part. The viewer learns how parents can influence a baby’s future from conception and birth through to adulthood with the right nutrition and care; whether that’s helping improve their communication skills or giving them a taste of adventure. The 2-minute video ends with the message that mothers have “the power to give their baby the gift of a brighter, healthier future” with AptaClub being there with the viewer at every step.

It was critical that there was a consistent look and feel with the wider AptaClub branding and content marketing. Our team worked closely Prophecy Unlimited to bring their creative concept to life, but also ensure that that this new film worked as an effective part of the existing suite of videos, with the appropriate storyboard, tone and styling. We handled all the logistics of the video production for this agency, including securing locations in the UK and Spain, and sourcing the cast of babies and toddlers.


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The results

We're proud that “The Gift” takes centre stage on Aptamil’s Aptaclub website, full of expert pregnancy advice for new parents. It's a great example of how video can add value to healthcare content marketing.


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