Recruitment Video: AXA

A Great Global Adventure

Attracting the top graduate talent calls for an innovative approach to recruitment. Our partner agency, ThirtyThree, approached us to inject our video marketing expertise into their latest project.

We jumped at the chance to produce a video to promote their client, AXA’s, new global competition for graduates. The ‘Great Global Adventure’ is an opportunity of a lifetime to travel and gain work experience at the world’s leading insurance firm.

The brief was to creatively develop and produce a short, punchy video to promote the competition to graduates all over the world. It needed to include a description of the different elements of the prize, including two work placements in international locations and an all-expenses-paid trip around the world.

The Concept

After an in-depth meeting with our client, the Hurricane team came up with the whole creative and technical solution. We realised that a great way to excite the graduates about this amazing prize would be to put them in the shoes of the winner. A first person point-of-view filming technique felt like the perfect way to do this.

After developing detailed storyboards and scripts to make sure we were telling the story that needed to be told, the next challenge was to bring the film to life. We achieved this by developing and building our own bespoke camera rig. This allowed us to shoot first person, without losing the high production values we always strive for at Hurricane.

10 weeks Project turnaround
9,000+ Video views
150% Increase in social reach

The results

The video featured on the Great Global Adventure landing page, relevant university blogs, YouTube and social media. So far on YouTube this recruitment video has received over 9,000 views and growing.

If the film is anything to go by then one lucky graduate is going to be in for one heck of a great couple of years.

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