AXA Prize of a Lifetime

With the desire to attract the top graduate talent through a more innovative approach to recruitment, ThirtyThree approached us to inject our video marketing expertise into their latest project for AXA.

The brief was to produce a short, punchy video to promote the competition to graduates across the world. The Hurricane team came up with the creative and technical solution.

We knew that a great way to excite the graduates about this amazing prize would be to put them in the shoes of the winner. A first person point-of-view filming technique felt like the perfect way to do this.

After developing detailed storyboards and scripts, the next challenge was to bring the film to life. We built our own bespoke camera rig which allowed us to shoot first person, without losing the high production values we always strive for at Hurricane.

Would you like to chat about how a film like this could work for you?
Yes please

10 weeks Project turnaround
9,000+ Video views
150% Increase in social reach

The results

The video featured on the Great Global Adventure landing page, relevant university blogs, YouTube and social media. So far on YouTube this recruitment video has received over 9,000 views and growing.

If the film is anything to go by then one lucky graduate is going to be in for one heck of a great couple of years.

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