Narrowcasting and digital signage are becoming increasingly popular as a way of communicating marketing messages to consumers. In order to stand out from the crowd digital signage must have clear messaging and punchy visuals.
This piece for AXA was delivered through Bristol-based digital agency E3. We shot the film on HD in a large green screen facility and had a compositing suite on site to allow edits of rough cuts for client viewing on the same day.
We had to overcome the technical challenge of recreating an escalator in a green screen studio and did this by shooting the actors individually and using some clever compositing.
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