Aptaclub

Feed Their Future

The brief

Creative agency, The Real Adventure, asked us to partner with them in creating a high-end film taking centre stage on the Aptaclub website. The film explores what can happen in a child's future and how important good nutrition is to their development. The agencies brief to us was simple ... make it beautiful.

 

Our concept

Sometimes simple can be beautiful and that's exactly what we wanted with this film. Gorgeous babies in the best possible lighting captured on the highest end kit were the order of the day.

We worked with a world renowned Director of Photography and put our efforts into relaxed and natural performances from the children.

All this was backed up with considered sound design to bring the babies' future to life.

The campaign

The video was launched and seeded by The Real Adventure and took centre stage on the Aptaclub homepage.

Behind the scenes

Working with children requires patience, careful planning and alertness. With nine babies on set and only six hours to get the perfect shots, our crew had to be on their toes to make sure we captured the best action. Take a look at the scenes film to find out more.

Watch the final video
3 Awards won
1,143,469 Video views
126 Social mentions

The results

So far the video has 1.2 million views on YouTube with many more on the Aptaclub website. Hurricane has won two awards for the film including best Cinematography and Best Promotion at the Digital Video awards, as well a Platinum award for Creativity in Video Production at the AVA awards.

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