We are the new Hurricane

23rd March 2015

Hello and welcome to Hurricane’s new digital home. Today we’re happy to unveil our new brand identity and website in order to better deliver our creative direction, showcase our work, and share our passion about the possibilities of video marketing for brands across sectors.

Can you believe that Hurricane was established in the same year as YouTube? Ten years on (and too many video campaigns to mention…) it’s time to rebrand to reflect the evolution of the company and the changes to video marketing itself. Social media was not even in the marketing mix when we launched. Now it’s a regular feature of our video marketing campaigns.

Let’s hear from our founder and MD, Jon Mowat as he explains the rebrand:

“Our old brand reflected the role that video had, but everything is much more integrated now.  It is no longer enough simply to make great films, they have to fit into a coherent video marketing campaign. Hurricane as a company has grown with this change and it is time for the brand to reflect this.

“We have achieved so much with Hurricane already, growing from a two man creative outfit to a team of highly skilled designers and film-makers, making videos and campaigns for a wide selection of top brands.

“We see video as being ever more significant in the marketing mix.  Brands will become increasingly sophisticated in how they use video and we will continue to provide them both with great content and the expertise to ensure it is watched by the right people.  We continue to put our clients’ objectives first, creating effective campaigns to ensure that we reach our goal of being a national leader.”

For John Lanyon, Creative Director:

“In order to move forward as a business you need to keep evolving. We’ve always been great at adapting to, not only a changing business environment, but also a changing economy. The rebrand acts as a statement about who we are now and where we want to go in the future.

In both creative and business terms, we want to continue to push the boundaries of video marketing, to find new ways to excite and engage audiences, and most importantly continue to make work that we can all be proud of.”

So, now sit back and enjoy the new website. Explore our hero videos, watch out for updates to the blog, and find out more about the sectors we work with. We’ve also created a new showreel in order to let you see our creative, results-driven campaigns in action.

Along with our shiny new website, we’ve updated all our social media channels too with the new branding. Don’t be shy about letting us know what you think about the new site.

If you are looking for a video marketing campaign to help your business achieve its goals, we’re just a phone call or email away (and happy to make time to talk video over a cuppa).

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