Video is the most powerful marketing strategy to meet your objectives whether the focus is on brand growth or generating sales. Your audiences are watching video content, sharing, and responding to it. 72% of people would rather use video to learn about products or services when both text and the moving image is available on the same page (State of Video Report).
As marketers, you know you need video and you may already be doing great things with video campaigns. But how do you harness its power to improve ROI and do it better? Our MD, Jon Mowat has written a book, Video Marketing Strategy, to help you do just that.
This book shares Jon’s magic formula for creating engaging, effective content and integrating it within a wider marketing strategy. It explains why we’re so affected by mobile video and then uses this insight to help marketing teams and brands create more compelling videos and deliver measurable results.
In a video-first environment, “Video Marketing Strategy” is an essential handbook for any marketer looking to use video to drive brand growth, including global case studies of how marketers from all sectors have used video campaigns successfully.
What do people really think about Jon’s video strategy book?
Here’s a recent review by Create Plan Do. Thanks to John Cusick and Shari D Teigman for the kind words!
For John: “Short version —: it’s better than most $497 and $997 courses.”
20% off for Hurricane visitors
The book has been going down a storm at events all over Europe and is already being translated! As we’re keen to help Hurricane visitors improve their video strategy, we’d like to offer 20% off.
- Use code VMK20 on the Kogan Page website.
[image credit: Chris Nemes Photography]