Good news this week as we’ve been nominated for two Media Innovation Awards which celebrate innovation in media and design in the UK. Judged by leading professionals in the sector, our films were placed in two categories – animation and video/tv/film graphics for a TV advert.
We’re having a baby
In the animation category, “We’re having a baby” used real stories to get to the heart of Together for Short Lives, the UK’s leading charity for children with life-threatening and life-limiting conditions. Our MD interviewed families in this heart-breaking situation and their stories were turned into a poignant, yet uplifting script. Our animation is already an award-winner, and has gathered over 10,000 views on YouTube – over five times the number this non-profit achieved for any previous video.
Telford Shopping Centre Christmas Advert
The team have been working with Telford Shopping Centre to create its Christmas Advert for the last couple of years. As it’s such an important time of year for the retail sector, it’s vital that they have the right advert to give them the competitive edge. Animation was used to differentiate Telford Shopping Centre in 2014. And the creative concept really worked; engagement was up 300% and the combined audience was 4 million viewers in the three week run up to Christmas.
We’ll have to wait until November to find out if we’ve won…