Ice Cube on Charles & Ray Eames – Online Video

16th December 2011

Loving this.

Hip hop legend Ice Cube tells us why he loves the Eames duo  in this really cleverly pitched online viral video for LA based ‘Pacific Standard Time’. Promoting Art in LA, it’s a really good example of the way in which you can create a successful viral video based on picking exactly the right mix of great story/subject and slightly surprising protagonist!

https://www.youtube.com/watch?v=FRWatw_ZEQI

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