It’s time for celebration at Hurricane HQ as we win seven international awards for four of our recent video campaigns firmly establishing ourselves as a leading UK video production company. These films were produced for a variety of brands spanning several sectors from technology to financial services: Airbus, Aptamil, Together for Short Lives and Creditcall.
The recognition of our work came from the Association of Marketing and Communications Professionals(AMCP) and the DV Awards. The AMCP awarded Hurricane four AVA awards. It is an international competition that recognises outstanding work by creative professionals in the concept, design, direction and production of media. The judges are industry professionals who look for companies whose talent exceeds a high standard of excellence and whose work serves as a benchmark of the industry.
Hurricane also won three DV Awards, a new and exciting international competition celebrating outstanding creative and technical achievements in the world of digital video production. Many categories are recognised from independent films, commercials, corporate communications and industrial videos to 3D animation, special effects and event videos.
Here are tips to take away from our winning films…
The winning balance of logic and emotion
Airbus Picture the Future – Video Production/ Company Overview – Gold – AMCP
Picture the Future – Long Format – Corporate Communication – DV
Through an effective video marketing campaign, we helped Airbus Defence and Space reposition their brand by making a film which combined logic and emotion. B2B decisions are just as likely to be based on emotions – for a start your professional reputation could be on the line. In our film for Airbus we set up the emotional arguments and told the human story behind the brand’s tech, and then justified these propositions with facts.
Creating the video is only part of the story and we work with clients to ensure our films are not only designed for the target audience but also seen by the right people. Therefore we also ran a digital PR and blogger outreach campaign targeted at their specialist audience.
Do you use emotion in your B2B marketing campaigns? Watch our Airbus film for inspiration.
Financial services video – humour is a winner for B2B too
Swipes are out – Video Production/Viral – Platinum – AMCP
Our campaign for financial services brand, CreditCall proves that B2B marketing does not need to be totally serious in its video content, and the creative use of humour can really cut through. The brief was to create a video which showed how CreditCall could help with a regulatory change in USA – EMV migration from swipe cards to chip and pin.
Using a key storytelling technique, we asked what if…? What would happen to all the swipe cards when they were replaced with chip and pins? Would they become bookmarks, computer keyboard cleaners or chill out in their bikinis by the swimming pool?
The campaign was seeded with relevant financial services blogs and via social media asking relevant audiences to engage by sharing what they would do with the old swipe cards with the tagline, #swipesareout. This blogger outreach combined with YouTube ads, resulted in this film being watched over 7,000 times and targeted at the appropriate audience. Here’s our winning financial services film:
Charity video – communicating the real story
Together for Short Lives – Video Production / Fundraiser – Gold – AMCP
We’re particularly proud of our video for children’s charity, Together for Short Lives which we produced pro bono. This charity helps families and children with life-limiting illnesses, with stories which can be difficult to tell.
In order to powerfully tell the real story, Hurricane MD, Jon researched how parents felt when they heard the news that their child would die before them, and then how much Together for Short Lives helped them. Creative Director, John, then worked with the whole Hurricane team and an illustrator to translate those stories into the animation – “We’re having a baby”. Watch the charity film now:
Creative use of sound
Feed Their Future – Video Production/Direction – Platinum
Feed the Future – Production Element – Cinematography/Videography and Long Format – Sales and Promotion (DV)
Hurricane was approached by Marketing agency, The Real Adventure, to produce a video for one of their clients, baby food brand, Aptamil’s AptaClub, which offers nutritional tips for parents.
We brought their creative to life by filming seven babies to obtain the right footage, and used sound in particular to stress their key marketing message – that their child’s future could be determined by the food they are eating in the present. Here is the award-winning film we produced:
If you would like to discuss ideas for a video marketing campaign with us, feel free to get into contact.