Content strategy for Cambridge University Press: Hub content

25th November 2019

We’re building a complete video strategy for our client, Cambridge University Press’ Better Learning brand. This includes working with them to develop strong Hero, Hub and Help content to attract and retain viewers throughout the funnel. Our new content plan comprises the launch of an emotionally-driven hero brand film, several suites of hub content and consultancy to create help content.

In this blog, we explore how hub content is helping the brand to keep its community engaged and bring its values to life.

Hub video content

We created three hub videos designed to explain the brand’s three pillars: insights, results, content. Watch one of the films here:

These videos are interview-led using motion graphics to bring Cambridge University Press’ vision and voice to life. 

Helping the marketing team to create better content

In tandem, we are helping the internal marketing teams in Dubai, Asia, Turkey and the USA to create their own hub content. They bring a film idea to us and we work with them to develop the story of the videos to ensure the brand maintains high-quality content and tells compelling stories. 

To maximise the usefulness of the content, our team will also combine footage from these four films into special market-focussed versions of the hero film. All these films will be available to watch soon… Follow our blog and social channels for updates.

If you’re interested in developing a content strategy and hub content, do get in touch for a chat

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