With 300 hours of content uploaded to YouTube every 60 seconds, the challenge is on for marketers to create campaigns which stand out in a soup of content. The best content creates a feeling; it’s exciting, funny, memorable and hopefully good enough to share with others.
When your brand creates content, can you hand on heart say it fits this criteria? Are you really creating great content or are you putting out unfocused messages that get lost in detail? Our new white paper is here to help by sharing our content marketing tips, the kind of content which works most effectively and how to ensure it reaches the target audience.
Content marketing guide
With experience of working at the BBC for 11 years, we would argue for a publishing rather than advertising model to attract the attention of the distracted mobile viewer. While 84% of millennials do not trust traditional advertising, they will engage with brand content which connects with them. With a publisher mindset, brands are more likely to attract the attention of their target market which will create trust and ultimately brand loyalty and advocacy.
Using examples from a wide range of brands, this guide demystifies the creation of compelling content. It covers common queries such as the perfect length of video, how to use emotion and logic in both B2C and B2B markets and what content to use at different stages of the sales funnel. Of course creating great content is only part of the story, and the white paper offers tips on getting your content seen and shared.
Get out the soup with our content marketing tips
This new ebook shares what we’ve figured out over our years of making great content and how to apply this to the online mobile audience. A quick read will help your marketing team deliver and promote better, more highly targeted content, in order that your brand gets the attention it deserves.
Ensure your brand creates engaging content – get your copy of our content marketing ebook today.
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