How does an all expenses paid trip of a lifetime sound? We’re guessing you’d be interested. And so were over 25,000 people who entered AXA’s graduate recruitment competition – the Great Global Adventure. Our partner agency ThirtyThree, an employer branding agency, created the campaign for their client AXA, and called us in to produce a video.
The graduates were encouraged to engage with the brand in order to win a round the world trip including a community project and a work placement at the world’s leading insurance firm. The entrants were narrowed down to four finalists who went through an interviewing process until the lucky winner, Will Moore, was chosen. The competition was a first for AXA, and with such a large investment, the brand needed to make some noise about the results. We were happy to be on the scene to film the moment when Will found out that he’d won, which was then shared on AXA’s social channels, Twitter and Facebook.
The hidden camera style of our film hooks viewers in as they want to see the winner’s reaction when he hears the news and discovers that his family and friends were already in on the secret. It takes a light-hearted approach as we kept him in suspense as long as possible…
Graduate recruitment video – first person point of view
Here’s the film we created to promote the competition and encourage graduate engagement with the AXA brand. After being briefed by ThirtyThree, we knew we had to come up with innovative creative to attract the attention of the target audience. That’s why we came up with the concept of the first person point of view in order that audience could imagine themselves on that global adventure.
As an experienced video production agency we know that a concept is not enough if the production values do not match, and thus we created a specially bespoke camera rig to bring the first person pov concept to life.
The Great Global Adventure is just beginning for Will Moore, but the competition will re-open soon for a new set up graduates to take up the challenge again. It’s a winning way for AXA to reach out to digital natives with a compelling prize using gaming tactics and video content to engage them.