Getting the best from video in sales and marketing

20th March 2010

So … you came up with a great idea for a video to market your business, filmed it, edited it … but the internet has millions upon millions of videos vying for people’s attention, so how do you get your video noticed?

Here are a few tips and tricks to help your video “go viral”.

Video SEO / VSEO

Since Google’s introduction of Universal Search in 2007, which displays blended results from multiple databases, videos now appear prominently in standard Google searches. So make sure you incorporate a video site-map in your website’s HTML code and that you give your video an engaging, keyword rich title.

YouTube & Other Video-Sharing Sites

While Youtube remains the most popular video-sharing on the Internet by some way, there is a plethora of other increasingly popular video websites such as Vimeo and Daily Motion, so make sure you upload your video to as many of them as possible. To help create a buzz online, try to do this simultaneously and not over an extended period of time.

It’s also very important that you optimise your Youtube video correctly. Give it an attention-grabbing headline, include a description loaded with relevant keywords and choose the most relevant tags to your target audience.

An enticing thumbnail is also crucial! Youtube gives you the option of a frame at ¼, ½ and ¾ of the way through your video, so pick the best one. Or why not make sure that your editor places a shot you want use as a thumbnail at any one of these points?

Perhaps most importantly, make sure you check the videos settings, so sharing, downloading and embedding are allowed! The easier your video is to share, the more likely it will become popular. Sharing is what viral marketing is all about. Everything you do to make that easier is going to improve your campaign.

Get People Talking About It

E-mail a link to your video to as many relevant websites and blogs as you can. Sometimes all it takes is a single blogger to get your video moving.

Don’t just upload your video and forget it about it either. Comment on it yourself and start a conversation. Why not start new threads about the video on relevant forums too? You can also post the URL of your video as a response to other relevant videos that will be there for all visitors to see. Be as creative as like with the association.

Become part of the community.

Promote, Promote and Promote Some More

Send a good old-fashioned e-mail with a link to the video to everyone in your address book and encourage them to share it with their friends too.  Post a link to bookmarking sites like DIGG and promote it on your social networks like Facebook and Twitter. If you don’t have profiles on these sites, then sign up asap.

While there are no guarantees that your video will “go viral”, if you invest a bit of time and follow these steps, you give your video the very best chance possible.

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