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A Gen-Z social story for Huawei

02nd April 2019

We are blown away by the results of our new social video campaign for Huawei, which was created right here in the vibrant city of Bristol, showcasing its new smartphone. The numbers speak for themselves – 14 million views on YouTube and rising.

Read on to hear more about we achieved it.

Every Day is a Story

Aimed at the Gen-Z market, we managed the video production of three films for the global consumer tech brand to promote a new Huawei smartphone on the market, the P Smart. Working with our partner agency, Syzygy London, we created a treatment to capture an authentic day in the life of a group of friends hanging out.

The short films were posted via Instagram Stories, but we also followed up with a 30-second YouTube version.

Watch our video following a group of cool kids, Bristol streets and blue lights, accompanied by a soundtrack to match.

Our team captured additional action with still photography, to support the overall campaign via Huawei’s social channels. The brand encouraged their audience to share their selfies and stories too with #whatsyourstory.

Content for Social from YouTube to Instagram Stories

With video ticking all the right algorithms and metrics in social media, it’s no wonder that marketers are looking for social video content made by specialists. Whether you’re a brand or an agency, do get in touch to chat about how we can help you too.

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